Applied r esear c h is t he de v elopment of inno v ativ e solutions t o r eal w or ld c halleng es It t ac kles pr actical pr oblems b y appl ying t he lat es t t ec hnology and kno w ledg e t o cr eat e ne w pr oducts ser vices and pr ocesses or im pr o v e cur r ent pr oducts and pr actices CICan A cademic r esear c h leads t o t he de v elopment of ne w kno w ledg e It g ener all y in v ol v es identifying a r esear c h q ues tion selecting t he mos t appr opr iat e me t hodology collecting t hen anal yzing secondar y and pr imar y dat a and fnall y communicating t he out come A cademic R esear c h Applied Research 7 Research Strategy 2020