R esear c h is a sc holar l y activit y t hat aims at in v es tig ating an out come t o a f easible and w or t hwhile r esear c h q ues tion or a solution t o a pr oblem using a sy s t ematic and f or mall y accep t ed me t hodology RESEAR C H A cademic v s Applied 5 Research Strategy 2020