14 Soci a l medi a Bec aus e w e a l l beneft fr om the v a luabl e e xperienc es and insights of o ther s the us e of online s of tw ar e or s oci a l medi a is permit t ed Soci a l medi a us e ma y no t be e x c es siv e or e x c eed the s c ope of Univ ar s busines s objec tiv es Impr oper us e of s oci a l medi a c an l e a d t o da t a l o s s l a w suits r egul a t ory fnes or pena lties and dama g e t o Univ ar s r eput a tion and busines s Empl o y ees who us e s oci a l medi a must meet the r equir ements document ed in Univ ar s Soci a l Medi a St andar ds and Guidelines Al w a y s c onsider the c ont e xt of wha t y ou ar e po sting Ensur e it meets The Univ ar C ode of C onduc t Al l P olicies and St andar ds and Suppor ts our o v er a l l vision and Guiding Principl es P er s ona l a c c ounts tha t empl o y ees maint ain r epr es ent per s ona l opinions e v en if the y c ont ain c ompanyr el a t ed inf orma tion such as y our po sition a t Univ ar Priv a c y It is our polic y t o pr o t ec t the priv a c y of tho s e w e do busines s with including our cust omer s busines s par tner s eg supplier s and empl o y ees Priv a c y l a w s defne ho w Univ ar mana g es per s ona l da t a a cr o s s the gl obe P er s ona l da t a is any inf orma tion tha t r el a t es t o ho w a per s on ma y be identifed and ma y or ma y no t include s ensitiv e per s ona l inf orma tion such as r a c e g ender or ethnicit y F or questions about Univ ar s Priv a c y P olic y pl e as e c ont a c t the Gl oba l Priv a c y Ofc e