c r eat iv it y I t t ak es c r eativ ity . Wher e d o es c r eat iv it y c o m e in-it ’ s j us t a p ho t o , rig ht ? Y o u k no w t he v alue o f y o ur p r o d uc t o r b us ines s , is n’ t t hat eno ug h? T hink ag ain- t h e s u c c e s s o f y o u r b u s in e s s d e p e n d s a lmo s t e xc lu s iv e ly o n wh a t o t h e r s a r e willin g t o in v e s t in it . Y o ur p r o d uc t o r o p erat io n m ay no t alway s ap p ear ex c it ing at ?rs t g lanc e. T hat ’ s wher e a lit t le c r eat iv it y c o m es in hand y . M ak e y o ur p r o d uc t o r o p erat io n lo o k s ex y and ap p ealing t o t he p ub lic , and t hey t o o will k no w it s v alue.