1 6 L e ve r a g i n g C u st o m e r R e l a t i o n sh i p s B e l l T e x t r o n C a se S t u d y Early 198 0 s D ev elope d a driv es haf t f or t he U S Arm y s U H 1 helic opt er M id 198 0 s D ev elope d t ec hno logy t o replac e driv es haf t s ac ros s t he Bell f leet of c om m erc ial and m ilit ary airc raf t 200 9 A w arded a f iv e y ear 53 M c ont rac t t o build c om pos it e helo blade s k ins and s k in c ore as s em blies f or eight Bell m ode ls 201 1 A w arded a c ont rac t w it h a pot ent ia l v alue of m ore t han 20 0 m illion t o m anu f ac t u re and as s em ble c abins f or t he AH 1Z t he larges t s t ruc t ur e ev er out s our c ed by Bell 201 3 D eliv ered s ignif ic an t s t ruc t ur al c om pon ent s f or t he rec ent ly int roduc e d T ex t ron AirLand Sc orpion prot ot y pe airc raf t C ont inually prov iding qua lit y v alue add ed s olut ions has led t o an ev er grow ing relat ions hip projec t ed t o ex c eed 40 m illion in s ales ann ually