© Siemen s AG 201 3 All righ ts re se rve d . Pag e 17 Continuous improv em ent rela tive to marke t/com petitors Reve nu e growth • Our ai m is to ac hi ev e re ve nu e gr owth tha t is hi gh er on av er age tha n tha t of ou r mos t re le vant co mpe tito rs • Our cr ite ria for ac qu is iti on s ar e st ric t Capita l ef ficie nc y and profita bi lity • Our ai m is to us e the ca pi tal pr ov ided by sh ar eh older s an d le nd ers as ef fic ie nt ly as po ss ib le. The ke y pe rforma nce in di ca tor he re is re turn on ca pi tal emp lo yed, tha t is , the ra tio be twee n in co me (a fte r tax es an d be fore in ter est) an d av er age ca pi tal emp lo yed • Our Sectors see k to con tinua lly ac hi ev e top mar gi ns (EBITD A) co mpa re d with the be st co mpe tito rs in the ir re sp ective in du st rie s Capita l st ructure • The ra tio be twee n ne t de bt an d pr ofi t (EBITD A) is the ke y pe rforma nce in di ca tor for ou r ca pi tal st ru ct ur e • A so un d ca pi tal st ru ct ur e pr ov ides us with re ad y ac ce ss to ca pi tal , amo ng othe r thin gs • Our ai m is al so to of fer in ve st ors an att racti ve di vi de nd Making the vision real – operating our business responsibly with "One Siemens"