By the end of 2013 ar ound 1500 employees had been tr ained as sustainability ambassadors to pr omote the topic in talks with colleagues customers suppliers and school childr en Her e Norbert K oll P r esident Henkel Consumer Goods Inc at the Copper Canyon Elementary School in Scottsdale Arizona Ar ound 2 000 sustainability ambassadors Our sustainability ambassador progr am w as one of our most important tr aining initiatives in the are a of sustainability in 2013 The progr am w as developed in 2012 and is aimed at tr aining employees so that they can competently and con vincingly con vey the importanc e of sustainability to their cowork ers suppliers customers and consumers It includes a project in which sustainability ambassadors e xplain to elementary school students what sustainability actually me ans in our da ytoda y lives and how everyone can mak e their own personal contribution to sustainability Henk el has tr ained around 2000 sustainability ambassadors sinc e the start of the progr am and coached more than 17 000 children in 32 countries worldwide Henkel T op Employer Our attr activeness as an employer w as confirmed again in 2013 with Henk el onc e again performing well in numerous employer r ankings especially in important emerging mark ets T o address talented potential applicants we focus strongly on online channels in addition to our recruiting events around the world Social engagement Social engagement or corpor ate citizenship has been a special part of our corpor ate culture ever sinc e the compan y w as founded by F ritz Henk el Established in 2011 the F ritz Henk el Stiftung foundation has close ties to the compan y and underscores Henk el s long term commitment to social in volvement that goes beyond its direct business interests Promotion of education is the foundation s primary goal The foundation also consolidates activities in the are as of international emergency aid global corpor ate and business unit engagement and support for our employees volunteer work through the MIT Mak e an Impact on T omorrow initiative In 2013 Henk el and the F ritz Henk el Stiftung foundation supported 2422 projects with total donations of appro ximately 105 million www henkelna com corpor atecitizenship 14