Gro w th: While W es tern Europe ’ s securit y ser - vices mark et is r ather mature , Eas tern Europe has man y r apidly gro win g mark ets. Ho w e v er , in W es t - ern Europe there are s till man y opportunities to gro w b y oferin g cus tomiz ed securit y ser vices with a hig h le v el of e xpertise and technolog ical content . Driving f orc e s: In W es tern Europe gro wth will be spurred b y an increasin g share of v alue added ser - vices, for e xample increased technology content , mobile ser vices and alarm monitorin g ser vices. Gro wth in Eas tern Europe is mainly comin g from hig her underlyin g GDP gro wth, priv atization of the securit y ser vices indus tr y and hig her criminal r ates. P o sition and pre senc e: Securit as is present in 27 European countries. In the ma jorit y w e are either the lar g es t or the second lar g es t actor in the mark et . W e pro vide a wide r an g e of ser vices co v er - in g specializ ed guar din g, mobile ser vices, monitor - in g center s, technical solutions and airport securit y . Asia and Africa/Middle Eas t , 8–13 % mark et gro wth (e x cludin g Japan) The securit y ser vices mark et in Asia (e x cludin g Japan) is es timated to represent almos t 19 percent of the g lobal mark et . The tot al siz e is es timated at U SD billion 17 with an annual lon g -term gro wth of 11–13 percent The securit y ser vices mark et in Africa/Middle Eas t is assumed to be 14 percent of the g lobal mark et . The tot al siz e is calculated to more than U SD billion 12 with 8–10 percent in annual lon g -term gro wth r ate . Gro w th: Gro wth r ates v ar y across the re g ions from more mature mark ets such as Hon g K on g and Sin gapore to fas t gro win g de v elopin g mark ets such as India, Sri L ank a, Thailand and V ietnam. Driving f orc e s: The main factor s drivin g gro wth in the Asian mark et is the s tron g e xpected under - lyin g GDP gro wth compared to mos t other re g ions. Increased urbanization and a gro win g middle class also spur the demand. At the same time there is a de v elopment to w ar ds priv atization where securit y ser vices are outsourced from the public sector to priv ate companies, who ofer efcient securit y solu- tions to man y diferent sector s. P o sition and pre senc e: Securit as toda y has presence in 13 countries in the Middle Eas t , Asia and Africa. W e mainly pro vide guar din g ser vices in the re g ion but our ser vices in the Middle Eas t cont ains a hig her de gree of technology . SECURIT Y SER VICE S MARK E T SIZE 2012 (OUT SOURCED GU ARDING) U SD billion 2008 2007 2006 2009 ¦ Europe , 27 ¦ North America, 18 ¦ L atin America, 12 ¦ Asia,* 17 ¦ Africa/Middle Eas t , 12 ¦ Japan, 4 ¦ T ot al w orld, 90 * Ex cludin g Japan 75 60 45 30 15 0 Asia and Africa / Middle Eas t 8 –13 % mark et gro wth Europe 3–5% mark et gro wth M ark et gro wth means a v er a g e annual lon g -term (5–10 y ear s) gro wth. Source: Securit as and F reedonia (e x cludin g Japan) 15 Securit as Annual R eport 2012 Oferin g and mark ets