L eading the S ecurit y Mark e t Securit as is one of the leadin g securit y ser vices pro vider s with a s tron g g lobal position in inte gr ated securit y solutions in Europe , North America, L atin America and gro wth mark ets in the Middle Eas t , Asia and Africa. W e pro vide a wide r an g e of securit y ser vices, from mobile patrols, access control, fire pre v ention, receptionis t / concier g e , monitorin g and call-out ser vices to specializ ed, site- specific duties. T echnology solutions are often a centr al component of the ser vice pro vided. Our oferin g – specializ ed solutions F rom a broad r an g e of ser vices Securit as cus tomiz es oferin g s that are suited to the individual cus tomer ’ s needs, in or der to deliv er the mos t efectiv e securit y solutions. Diferent components are often used in combination, such as specializ ed guar din g ser vices, technology solutions, and consultin g and in v es tiga- tions. Specializ ed guar din g ser vices consis t of man y t ypes of ser vices, from airport securit y and cus tom- iz ed ser vices for cert ain se gments to receptionis t ser vices. T echnology solutions lik e electronic sys - tems (intrusion alarms, access control and sur v eil- lance camer as), ph ysical securit y (fences, turns tiles and gates) and soft w are (reportin g, communica- tion, log g in g and v erifcation sys tems) are alw a ys deplo y ed in combination with qualifed securit y ofcer s. Consultin g and in v es tigation ser vices con- sis t of a r an g e of specializ ed ser vices, such as due dilig ence , background checks, securit y assess - ments, br and protection, intellectual propert y pro- tection, e x ecutiv e protection, in v es tigations, c yber sur v eillance , computer forensic s and IT securit y . A gro win g g lobal indus tr y The g lobal securit y ser vices mark et emplo ys se v er al million people and has annual sales of appro ximately U SD 90 billion. In the lon g term, the indus tr y is e x p e c t e d to gro w about 7 percent annually . Securit y ser vices are in demand all o v er the w orld, in all indus tries and in both the public and priv ate sector s, which means that our tot al mark et is w ell div er sifed. Securit y needs mus t be fulflled so that gro wth and de v elopment can prosper . Therefore , the demand for our ser vices is closely link ed to g lobal economic de v elopment and social and demo- gr aphic trends. As the g lobal econom y gro ws and de v elops, so do w e . Besides g ener al economic gro wth, the main drivin g forces for gro wth in the securit y ser vices indus tr y are: Increased priv atization throug h the outsourcin g of public securit y ser vices needs to priv ate actor s, is done to control or reduce public spendin g and, sometimes, to open the mark et for competition due to political decisions. Continued indus trialization and increased g lobal indus trial activit y leads to in v es tments in factories, ofces and other w orkplaces that all ha v e specifc securit y needs. Increased urbanization leads to a hig her popula - tion densit y and greater social diferences. This dis - parit y causes social tension and insecurit y , creatin g a need for additional securit y ser vices. Middle class gro wth in maturin g and de v elopin g mark ets is continuin g, and as disposable income and net w orth rises there is more to protect and more cus tomer s that can afor d to do so , which fuels demand for securit y ser vices. Infr as tructure in v es tments in for e xample real es t ate , public tr ansport and public log is tic hubs create a need to safe guar d these a s s e t s , w h i c h increases demand for securit y ser vices. 12 Securit as Annual R eport 2012 Oferin g and mark ets