30 UNB C ollege of Ex t ended L ear ning P r of essional D ev elopmen t 20132014 V iew B ook d esigning s uc c essful W ebinars Disco v er the po w er of successful w ebinars f or y our business or ganization e n tr epr eneur B o ot c amp G ain insight int o the charac t er istics k no wledge and sk ills needed t o become a successful entr epr eneur Understand the abilities r equir ed of successful entr epr eneurs and ho w t o acquir e them de v elop goals t o help establish y our business de v elop an outline f or y our plan and tak e home t echniques t o successfully manage y our ne w business f ac eb o ok f or Business L ear n ho w t o adapt y our mar k eting message f or the F acebook platf or m and ho w t o int eg rat e F acebook acr oss all mar k eting ar eas T his is an advanced class and assumes y ou ha v e star t ed a page on F acebook and ha v e some basic k no wledge of the platf or m f ost ering o nline d iscussion Disco v er ho w t o build student success thr ough y our int erac tion ho w t o g iv e online lear ners f eedback communicating with them about e v er ything fr om subjec t matt er t o delicat e issues t o g rading g o o gle a nalytics n ont echnic al users Explor e k e y t echniques and ho w t o use w ebsit e analytics using G oogle Analytics Y ou ll understand y our visit or trafc bett er lear n ho w t o calculat e r etur n on in v estment R OI f or y our online adv er tising and fnd out ho w t o get mor e sales fr om y our visit ors M anagemen t B o ot c amp Enhance y our management sk ills thr ough this course f or super visors managers and emer g ing leaders Nothing cr eat es success lik e a solid f oundation Disco v er the k e ys f or ef ec tiv ely manag ing y our emplo y ees F ind out ho w t o cr eat e clear expec tations engage and motivat e emplo y ees and incr ease y our ef ec tiv eness thr ough use of the DiSC personalit y pr ofle included B y the end of the course w e will ha v e y ou manag ing lik e a pr o quick ly and with confdence M edia Buying s tr a t egies Disco v er the mar k eting planning pr ocess t o clear ly delineat e the r elationship bet w een mar k eting and media buying decisions M ar k eting func tions ar e examined thr ough case analysis t o successfully int eg rat e all elements of the mediabuying pr ocess p hot oshop f or p r esen ta tions A cquir e the sk ills t o na vigat e an ex t ensiv e list of P hot oshop f eatur es Y ou will gain both a f oundational and advanced understanding of the popular sof t war e and prac tice the most commonly used methods such as manag ing t ex t w or k ing with la y ers and image fle pr oper ties p r ac tic al M a th f or the W or k plac e F or an y one int er est ed in acquir ing the sk ills needed t o understand and per f or m common business ac tivities such as pa yr oll bank ing in v oicing and pur chasing Business o wners and managers will fnd this course par ticular ly benefcial in pr o viding a clear insight int o the basic mathematical sk ills and pr ocesses needed t o per f or m fnancial tasks r equir ed in the w or k place p r o gr am e v alua tion f or n onpr ofts Enhance y our understanding of pr og ram e valuation within the nonpr oft cont ex t F ind out ho w t o impr o v e y our e valuation planning data collec tion data analysis and data use Special att ention will be paid t o the r eal w or ld challenges that or ganizations ma y face when conduc ting e valuation including staf time costs and r epor ting e valuation r esults t o funders B y the close of the course y ou will ha v e a complet e pr og ram log ic model and e valuation plan r eady f or implementation r ecr uiting and r etaining g en x and g en Y G eneration X balances w or k and fr iends and family G eneration Y the lar gest generation in human hist or y has ne v er k no wn a time when ther e was not a W or ld W ide W eb T he y each ha v e v er y dif er ent w or k st yles than the Bab y Boomer generation G et an understanding of both G en X and G en Y and disco v er what motivat es them what incentiv es the y r espond t o and what messages the y value r e v enue g ener a tion f or n onpr ofts Build r e v enue str eams f or y our nonpr oft or ganization T he y ar e essential not only t o k eep y our doors open but also t o expand y our ser vices Disco v er ho w t o incr ease r e v enue fr om y our cur r ent ac tivities D e v elop strat eg ies f or building ne w ones K no w ho w t o ef ec tiv ely set pr ices or f ees Understand the 20 that generat es 80 of y our r e v enue T hese ar e basic concepts that will yield g r eat er r esults UNB O nline