1 W e all kno w f or 3 0 y e ar s DPI has been pr edominat ely a whole s aler t o our dis tribut or b as e an OEM supplier t o our man y OEM s and las tly a dir ect supplier t o our man y T ruck E quipmen t Up Fit t er s and OEM T ruck de aler s acr o s s C anada In s ome pr oduct line s out o f nec e s sit y w e ha v e po sitioned our s elv e s t o als o be a c omple t e Up Fit t er t o fee t s br ok er s r e t ail us er s and municip alitie s T his busi ne s s princip ally r e v olv e s ar ound sno w and ic e c on tr ol liquid and dry bulk dis char ge winch tr act or rig up s and the dump indus try Lik e the s e as ons time s change and s o mus t c omp anie s who wish t o surviv e and gr o w T he mark e t plac e has changed sig nifc an tly le ading up t o 2 013 W e at DPI ha v e alw a y s prided our s elv e s as being indus try le ader s in r ec ognizing change adap ting t o the changing mark e t plac e and po sitioning our s elv e s t o alw a y s be an indus try le ader As ne w c ompe ting pr oduct line s ha v e been in tr oduc ed t o the Nor th Americ an mark e t plac e w e f ac e dif fc ult c ompe ti tion fr om s ome o f our c urr en t c us t omer b as e T he mark e t has als o been s at ur at ed with che ap Knock Of f pr oduct s and w e ha v e been f or c ed t o s eek out ne w channels o f dis tribution W e as the managemen t o f DPI ha v e spen t man y c oun tle s s hour s deb ating the s e change s in the mark e t plac e and r ec ognizing that w e ha v e alr e ady been af f ect ed and will c on tinue t o lo s e po si tion in the mark e t and our s ale s will be signifc an tly er oded f or e v er Cle arly an unac c ep t able po sition t o be in and one DPI w ould ne v er le t go on f or v ery long T her e f or e T ime f or a change is no w and change w e ar e doing quickly e f f cien tly s truct ur ed and f oc us ed W e ha v e made k e y ac quisitions such as K wik L o ad Pr oduct s that cle arly giv e s us a DPI manuf act ur ed pr oduct with P at en t s and a ne w loc ation in Kings t on On t ario W e als o ac quir ed T aurus Cr ane in V anc ouv er and ar e w orking on as s embling s e v er al o ther k e y pr oduct line s t o enhanc e our ne w o f f erings W e ha v e opened a ne w br anch in R egina w e ar e w orking on e xp anding our f acilitie s IN MO TION www driv epr oduct s c om IS SUE 10 WINTER 2 013 W inds o f Change W ell summer is o v er and w e no w s ee the W inds o f Change upon us T he da y s ar e ge t ting shor t er the nigh t s longer and sno w has arriv ed It s gr e at t o be C anadian Eh Ho w e v er the s e ar e no t the only W inds o f Change going on As man y o f y ou kno w and f or tho s e who don t DPI is emb arking on a shift in our busine s s s tr at egy A me s s age fr om our CE O Gr eg E dmonds c on tinued on p age 2 P2 2 013 T r ade Sho w s P3 Alber t a L oc ation Exp anding P7 Driv e Pr oduct s 30 th Anniv er s ar y WHA T S INSIDE