KEY MEDIA ENGA GEMENT S Khumbul ekha y a launch Mining Indaba 20 19 T r ansf orma tion r eport MEDIA C O VERA GE 1 January 20 19 31 Dec ember 20 19 article c ount Br oadcas t Print Online 20 18 1 05 3 19 1864 33 26 7 3 48 20 19 3 87 14 87 1 3 7 1250 4 9 T he A VE f or the period 1 January t o 31 Dec ember 20 19 w as R14 12 4 million 20 18 R3423 5 million with an es tima t ed cir cula tion of 1 19 billion 20 18 329 billion r eaders vie w ers A VE is the es tima t ed equiv alent adv ertising c os t o f print media spac e A VE is calcula t ed b y measuring c olumn c entimetr es print sec onds br oadcas t or hits online and multiplying these figur es b y the medium s adv ertising r a t es It is an imperf ect measur e but a useful indica t or It does no t c onsider tha t adv ertising r a t es ar e no t alw a y s a dir ect measur e o f v alue tha t edit orial is c onsider ed t o be mor e v aluable than adv ertising and tha t c ertain pages and spac e canno t be bought Broadcast 14 Online 49 Prin t 37 T hemba Mkh w anazi speaks a t the launch function P age 55 MINERALS C OUNCIL SOUTH AFRICA INTEGRA TED ANNU AL REVIEW 20 19