S tr a t egic Goal 1 T his thinking r equir es us not t o discar d the long his t ory of the c ontribution made b y the Chamber of Mines or t o brush under the carpet the nega tiv e as socia tions of its pas t but t o r etain pride in wha t the indus try has achie v ed ackno wledge the pas t and la y a f ounda tion f or the futur e An important part of this is t o demons tr a t e wha t w e s tand f or and ho w w e guide our members and hold them t o ac c ount All members ha v e signed the Membership C ompact which holds them ac c ountable t o our manda t ory c ode of ethical busines s c onduct T w o membership applica tions w er e denied in 20 19 f or not meeting some of the v alues in the c ompact while one membership w as t ermina t ed f or the same r eason As part of our f ocus on s tr eamlining our ef orts and pr omoting c ollabor a tion within the mining indus try w e ha v e c ontinued t o build the sect or al leadership f orums including the Junior and Emer ging Miners L eadership F orum which is r epr esent ed on the Boar d Our priorities in this modern er a r emain good c orpor a t e citiz enship social and en vir onmental r esponsibility c ompetitiv enes s modernisa tion gr o wth and tr ansf orma tion W e ar e particularly pleased t o ha v e c ommis sioned and published in 20 19 a c ompr ehensiv e r eport on the indus try s tr ansf orma tion pr ogr es s As alw a y s w e in vit e s tak eholders t o judge our indus try b y the s tandar ds t o which w e aspir e W e w ant t o ensur e tha t mining ma tt ers f or our emplo y ees and their f amilies our shar eholders our neighbours and c ommunities f or our cus t omers and suppliers the users of our pr oducts and f or the na tion as a whole V ision f or c ompetitiv enes s and gr o wth T he objectiv e of cr ea ting a s table pr edictable and c ompetitiv e polic y r egula t ory and oper a ting en vir onment tha t enc our ages longt erm in v es tment in mining is par amount A ft er good pr ogr es s in this dir ection in 20 18 f ollo wing the appointment of Gw ede Mantashe as Miner al R esour c es including Ener gy Minis t er ther e w as some s tagna tion in 20 19 with particularly little pr ogr es s on r esolving the Mining Chart er 20 18 is sues Enhanc ed c ommunica tions and pr omotion of a positiv e image T he Miner als C ouncil s c ommunica tions ef orts ha v e been v as tly s t epped up o v er the pas t thr ee y ears with REPO SITIONING OF THE MINERALS C OUNCIL a c ompr ehensiv e c ommunica tions pr ogr amme of tr end scanning identifca tion of emer ging is sues and c ont ent de v elopment in plac e T he or ganisa tion s appr oach t o c ommunica tion c ontinues t o be underpinned b y the principles of tr anspar enc y timelines s r ele v anc e and kno wledgesharing ac c es s and engagement T he Miner als C ouncil outsour c ed its c ommunica tions function t o an e xt ernal agenc y a t the end of 20 15 In 20 18 19 bids w er e in vit ed f or the c ommunica tions c ontr act and the same agenc y w as r eappoint ed T he agenc y t eam r eports t o a senior e x ecutiv e and oper a t es as an int egr al part of the Miner als C ouncil s s tructur es T he Miner als C ouncil endea v ours t o be both pr oactiv e in its engagement with the media and other audienc es and t o be highly r esponsiv e Our c ommunica tions t eam is support ed b y a c ommunica tions advisory gr oup made up of r epr esenta tiv es fr om member c ompanies who meet a t leas t quart erly Se v er al initia tiv es w er e undertak en during 20 19 the primary ones being P ublica tion and adv ocac y w ork on the implementa tion of the carbon tax highlighting the absenc e of clarity on major aspects of the tax and the pot ential damage it c ould do with little or no impact on carbon emis sions the main int ention of the tax The publica tion of inf orma tion about the indus try T he Miner als C ouncil s F acts and Figur es pock etbook and annual publica tion r emain important sour c es of inf orma tion on the sect or and c ommodities f or a wide r ange of users The launch and implementa tion of the Khumbul ekha y a initia tiv e the CEO led s tr a t egy on health and saf ety t o driv e and sus tain the mining indus try s pursuit of z er o harm with a particular emphasis on elimina ting f a talities The c ontinua tion of activity on the Miner als C ouncil s social media pla tf orms particularly on F ac ebook Link edIn and T witt er The c ontinuing de v elopment of c ont ent tha t is r ele v ant and useful on subjects tha t ar e c entr al t o the indus try T he Miner als C ouncil s da tabase of f act sheets r anging fr om saf ety and health t o illegal mining t o modernisa tion and skills de v elopment ar e upda t ed a t leas t annually T hese ar e support ed b y indepth position papers and inf ogr aphics on t opical is sues T his inf orma tion r esides on the Miner als C ouncil w ebsit e T he Chamber of Mines of South A frica w as r enamed the Miner als C ouncil South A frica on 23 Ma y 20 18 Much of our w ork in 20 19 w as designed t o further buttr es s the thinking behind the name change P age 5 3 MINERALS C OUNCIL SOUTH AFRICA INTEGRA TED ANNU AL REVIEW 20 19