8 . R e l a t i ons hi ps C us t om e rs W e s t riv e t o b e t he p ref e rre d s u pplie r t o c urre nt a nd po t e nt ial c u s t o m e rs an d en d - us e rs , w h ic h m e an s t hat w e s h ou ld ac hiev e t h e h ig he s t p os s ib le c us t om er an d m a rk et s h are. • W e aim t o deliv e r c o ns is t e nt ly hig h - qu alit y p ro du c t s a nd s e rv ic es t ha t c o nt rib ut e t o o ur c u s t om e rs ’ pro duc t iv it y a nd p ro s p erit y . • Ou r prod uc t s a nd s e rv ic es are de v elop ed w it h t h e aim of m ee t ing t he q ualit y , f un c t io na lit y , s af et y , an d en v ironm en t a l n ee ds o f ou r c u s t o m e rs . • W e op erat e w o rld w ide w it h a lo ng - t e rm c o m m it m e nt t o t h e c us t om ers in e ac h c ou nt ry a nd m a rk e t s e rv ed, an d w e s t riv e t o d ev e lo p c lo s e rela t ion s h ip s w it h our c us t om ers in o rd er t o be ab le t o c o nt in uo u s ly m eet a nd e x c e ed t h eir ex p ec t at ions . D i s t ri but ors W e s t riv e t o b e t he b es t as s oc ia t e f o r our dis t ribu t o r s , an d t o be t h e one t ha t t he y priorit iz e. • W e s e ek b us ine s s pa rt ne rs w hos e p olic ies reg ardin g e t h ic al, s o c ial, an d e nv iron m e nt al is s ue s are c o ns is t e nt w it h o ur o w n, and w e m ak e t he m a w are o f ou r c om m it m en t s a nd ex pec t a t ion s . • D is t ribu t ors a re s e lec t ed an d e v alu at ed im pa rt ially on t he ba s is o f o bje c t iv e f ac t o rs inc lu ding q ua lit y , de liv ery , p ric e , an d re lia bilit y , as w e ll a s c om m it m e nt t o env iro nm e nt al a nd s o c ial pe rf orm a nc e , an d de v e lo pm en t .