4 on a turnkey basis for products such as high and extra-high voltage terrestrial and submarine systems around the world. The Europe and Mediterranean segment contributed approximately 28% , 30% and 31% of the Company’ s consolidated revenues for 2012 , 201 1 , and 2010 , respectively . This segment has expanded in recent years due to several key acquisitions. These acquisitions have broadened the Company's customer base and the product of fering to expand its presence in the European and Mediterranean markets, which had previously been concentrated in the Iberian Peninsula. These acquisitions include the purchase of a majority ownership of BICC Egypt S.A.E. (“Egypt”) in October 2010, Enica Biskra (“Algeria”) in 2008, Norddeutsche Seekabelwerke GmbH & Co. (“NSW”) in 2007 and Silec Cable, S.A.S. (“Silec”) in 2005. These acquisitions demonstrate the Company's strategic initiative to expand its global geographic footprint and broaden its product diversity . The Europe and Mediterranean segment consists of 10 manufacturing facilities across the region. Additionally , the Europe and Mediterranean segment has regional centers of excellence and state-of-the-art laboratories for high and extra-high voltage power cables and systems, submarine power and communications systems, and halogen-free flame retardant technology and compounding. Rest of W orld (ROW) The ROW segment engages in the development, design, manufacture, marketing and distribution of copper , aluminum and fiber optic wire and cable products for use in the ener gy , industrial, construction, specialty and communications markets as well as manufacture and distribution of rod mill wire and cable products. The ROW segment consists of sales, distribution and manufacturing facilities in Latin America, Sub-Saharan Africa, the Middle East and Asia Pacific that resulted from the acquisition of Phelps Dodge International Corporation (“PDIC”) in October 2007 and is managed in conjunction with the Company's historical operations and recent investments in Australia, China, India, Mexico, New Zealand, the Pacific Islands, Peru and South Africa. The ROW segment contributed approximately 33% , 34% and 32% of the Company’ s consolidated revenues in 2012 , 201 1 and 2010 , respectively . The PDIC acquisition was completed as part of the Company's strategy to expand globally into developing ener gy and electrical infrastructure markets and brought the Company additional global trading and operating expertise. The ROW segment serves developing countries and customers in sectors that are expected to of fer better growth opportunity over time than the developed world. The rod mill wire and cable operations provide a competitive advantage in these markets. Current ROW operations and equity investments are located in Australia, Brazil, Chile, China, Colombia, Costa Rica, Ecuador , El Salvador , Fiji, Honduras, India, Mexico, New Zealand, Oman, Pakistan, Panama, Peru, the Philippines, South Africa, Thailand, V enezuela and Zambia. The ROW segment consists of 21 manufacturing facilities across the segment. Additionally , the ROW segment has regional centers of excellence and state-of-the-art laboratories for rod fabrication and drawing. Pr oducts The Company serves its customers through a global network of manufacturing facilities with worldwide sales representation and distribution. The Company's product portfolio includes more than 100,000 products and the Company believes it has one of the most diversified product lines in the industry to meet customers' needs. The various wire and cable product lines are sold and manufactured by all geographic segments except for rod mill products, which are limited to local and regional sales due to their geographic locations. Revenue by product line and geographic region is included in Note 17 - Segment Information. The majority of products sold by the Company's three segments include the following: T able of Contents