Page 70 Contd on pg 72 EDMONT ON Alberta Jan 28 2014 Northern Ontario s tire and automotive service retail sector is under going change as the region s eight Royal T i re locations are be ing rebranded under the Fountain T i re banner The conversion to Fountain T i re af fects Royal T i re s consumer and commercial tire locations in Sault Ste Marie Sudbury T im mins Marathon Huntsville New Liskeard and W a wa Fountain T i re one of Canada s most successful tire and automo tive service retail networks with 163 locations entered into a stra tegic 5050 partnership with Royal T i re in July of 2012 Since its founding in 1983 Royal T i re s associates have excelled at serving the tire and automotive service needs of consumers and commercial tire accounts in the trucking logging and mining sec tors The expansion of our brand and business model into Northern On tario is a tremendous opportunity for growth and shared learning says Fountain T i re s vicepresi dent of marketing Nelson T onn The collaborative partnership we have for ged with Royal T i re asso shared values of local ownership and concern for the wellbeing and success of our customers associ ates and communities SUDBUR Y Ontario January 28 2014 Consumers in Sudbury will soon see a change in the city s con sumer tire and automotive service sector as Royal T i re is rebranded under the Fountain T i re banner Royal T i re outlets across North ern Ontario are being converted to Fountain T ire locations The re branding also af fects Royal T i re The conversion to the Fountain T i re banner is expected to be fully com pleted by the end of January W e see the expansion of our brand into Northern Ontario as a tremen dous opportunity for growth and shared learning says Fountain T i re s vicepresident of marketing Nelson T onn Our partnership with in terms of our mutual values of lo cal ownership and concern for the wellbeing and success of our cus tomers associates and communi ties Established in 1956 Fountain T i re is one of Canada s premier tire and automotive service retail networks with 163 locations across W e stern Canada and Ontario The company is also a leading provider of tires and tirerelated services to commercial used in the agriculture oil and gas mining construction and aggregate sectors The majority of Fountain T i re managers own equity in their store This partnershipbased busi ness model combines entrepreneur ial spirit with corporate intelligence to provide customers with service they can trust The company s shared ownership business model has enabled it to be named among Canada s Best Managed Compa nies every year since 1994 ROY A L TIRE NOW FOUNT AIN TIRE locations in Sault Ste Marie T immins Marathon Huntsville New Liskeard and W a wa Fountain T i re is one of Canada s most successful tire and automotive service retail networks with 163 locations span ning from V a ughan in Southern Ontario to V ictoria British Columbia The signs are changing but our com mitment to exceptional customer service remains the same as does our manage ment staf f and service technicians says Gary Foley director of corporate sales Fountain T i re Customers will deal with the same team they have come to know and trust The Royal T r eatment our customers have come to expect hasn t changed Fountain T i re s collaborative partner ship with Royal T i re is based on shared values and expertise and an entrepre neurial business philosophy Royal T i re is now in the process of transitioning to Fountain T i re s shared ownership struc ture in which store managers who dem onstrate superior service are of fered a 50 per cent stake in their operation W e share Fountain T i re s philosophy that managers who own equity in their location are highly motivated to sur pass customer expectations says Phil Shaw director of operations Fountain T i re This entrepreneurial approach to customer experience is good news for customers in that it allows us to attract the best and brightest people and create the conditions in which customer experi