In Europe M obile pro vides mobile securit y ser vices for small and medium siz ed enterprises and residential cus tomer s while M onitorin g pro vides electronic a l a r m s u r v eillance As of Januar y 1 2013 all European divisions are mer g ed into one business se gment Securit y Ser vices Europe in or der to impro v e efcienc y and inter action M obile and M onitorin g ha v e alw a ys w ork ed closely with Securit y Ser vices Europe especially no w that new adv anced technical solu tions are bein g introduced The de v elopment of technical solutions has come furthes t in the Nor dic countries where hig hend dig it al sur v eillance camer as equipped with sophis ticated soft w are ha v e t ak en alarm sur v eillance to a new le v el This combination enables video analysis of the ima g es captured b y sur v eillance camer as T og ether with the cus tomer Securit as securit y e xperts de v elop securit y solutions t ailored to the cus tomer s specifc needs and where Securit as handles all supplier s The cus tomer benefts are man y The securit y solutions pro vide cos t efcient 247 sur v eillance and cus tomiz ed and fe xible video analysis F alse alarms can be dismissed in the monitorin g center sa vin g mone y for the cus tomer and enablin g securit y ofcer s on site or patrol to concentr ate on v erifed alarms which reduces the risk of theft or dama g e Securit as is the mark et leader in mobile ser vices in ten of the 12 countries in which it oper ates The ser vices are specializ ed and the same ser vice can often meet the demands of man y cus tomer s Lik e M onitorin g M obile s oferin g is g eared to w ar ds small and mediumsiz ed cus tomer s Securit as is cons t antly de v elopin g new ser vices based on cus tomer needs that often combine guar din g and technology M an y of the contr acts s t art as a basic intrusion alarm monitorin g and callout ser vice which are e xtended to include alarm and callout in case of fre equipment malfunctions such as ele v ator s or free z er s securit y inspections and technical inspections and main tenance The unique sellin g point and real compe titiv e adv ant a g e is the combination of Europe s s tron g es t and mos t ef cient alarm and mobile inter v ention or ganization with new technolog ies The ne xt s tep will be more adv anced inte gr ated solutions F INANCIAL K E y RA TIOS M SEK 2012 2011 T ot al sales 6 165 6 041 Organic sale s gro w th 1 3 Oper atin g income before amortization 619 722 Operating margin 100 120 Real change 12 3 Cash fo w from oper atin g activities 823 635 C ash fo w from operating activitie s 133 88 Oper atin g capit al emplo y ed 12 285 Operating capit al emplo y ed as o f sale s 0 5 T ot al capit al emplo y ed 1 874 2 210 Re t urn on capit al emplo y ed 26 33 Mobile and Monit oring SALE S M SEK 6 000 4 500 3 000 1 500 0 OPERA TING INC O ME M SEK 800 600 400 200 0 09 10 11 08 12 09 10 11 08 12 Compar ativ es ha v e been res t ated due to oper ations mo v ed bet w een the se gments Securit y Ser vices Europe M obile and M onitorin g and Securit y Ser vices Ibero America 21 Securit as Annual R eport 2012 Oper ations M obile and M onitorin g