Gro w th While W es tern Europe s securit y ser vices mark et is r ather mature Eas tern Europe has man y r apidly gro win g mark ets Ho w e v er in W es t ern Europe there are s till man y opportunities to gro w b y oferin g cus tomiz ed securit y ser vices with a hig h le v el of e xpertise and technolog ical content Driving f orc e s In W es tern Europe gro wth will be spurred b y an increasin g share of v alue added ser vices for e xample increased technology content mobile ser vices and alarm monitorin g ser vices Gro wth in Eas tern Europe is mainly comin g from hig her underlyin g GDP gro wth priv atization of the securit y ser vices indus tr y and hig her criminal r ates P o sition and pre senc e Securit as is present in 27 European countries In the ma jorit y w e are either the lar g es t or the second lar g es t actor in the mark et W e pro vide a wide r an g e of ser vices co v er in g specializ ed guar din g mobile ser vices monitor in g center s technical solutions and airport securit y Asia and AfricaMiddle Eas t 813 mark et gro wth e x cludin g Japan The securit y ser vices mark et in Asia e x cludin g Japan is es timated to represent almos t 19 percent of the g lobal mark et The tot al siz e is es timated at U SD billion 17 with an annual lon g term gro wth of 1113 percent The securit y ser vices mark et in AfricaMiddle Eas t is assumed to be 14 percent of the g lobal mark et The tot al siz e is calculated to more than U SD billion 12 with 810 percent in annual lon g term gro wth r ate Gro w th Gro wth r ates v ar y across the re g ions from more mature mark ets such as Hon g K on g and Sin gapore to fas t gro win g de v elopin g mark ets such as India Sri L ank a Thailand and V ietnam Driving f orc e s The main factor s drivin g gro wth in the Asian mark et is the s tron g e xpected under lyin g GDP gro wth compared to mos t other re g ions Increased urbanization and a gro win g middle class also spur the demand At the same time there is a de v elopment to w ar ds priv atization where securit y ser vices are outsourced from the public sector to priv ate companies who ofer efcient securit y solu tions to man y diferent sector s P o sition and pre senc e Securit as toda y has presence in 13 countries in the Middle Eas t Asia and Africa W e mainly pro vide guar din g ser vices in the re g ion but our ser vices in the Middle Eas t cont ains a hig her de gree of technology SECURIT Y SER VICE S MARK E T SIZE 2012 OUT SOURCED GU ARDING U SD billion 2008 2007 2006 2009 Europe 27 North America 18 L atin America 12 Asia 17 AfricaMiddle Eas t 12 Japan 4 T ot al w orld 90 Ex cludin g Japan 75 60 45 30 15 0 Asia and Africa Middle Eas t 8 13 mark et gro wth Europe 35 mark et gro wth M ark et gro wth means a v er a g e annual lon g term 510 y ear s gro wth Source Securit as and F reedonia e x cludin g Japan 15 Securit as Annual R eport 2012 Oferin g and mark ets